Within the exclusive location at Via Borgonuovo 1, the brand unveils “CASA PROVASI,” an installation that celebrates home as a place of identity where fragments of life are preserved, reaffirming the value of a renewed classicism that finds its most authentic expression in its artisanal roots.

The project unfolds around the idea that every element, chosen and cherished, serves as an anchor of identity. It explores the home as a vessel for objects, people, and feelings—a “place of the heart” to which we gladly return, and it is precisely there that we reconnect with our affections and memories, surrounded by furnishings destined to endure over time. A home is not merely a collection of furniture, but a heritage of artisanal gestures, a layering of moments and memories translated into pieces capable of telling a story of care, expertise, and dedication.

The installation transforms the spaces into true "living rooms," creating a journay through diverse scenarios: THE REASSURING ENTRANCE, THE SEDUCTIVE BEDROOM, THE REFINED LIVING ROOM, THE EXTRAVAGANT LIBRARY, THE SUNNY VERANDA.

Every environment in Casa Provasi is balanced by a contemporary sensibility where ancient techniques and a modern spirit intertwine in a sincere stylistic harmony: curated proportions, noble materials, and excellent craftsmanship translate into a language that is fresh yet deeply rooted in tradition.

The exterior of the building gives way to a majestic installation born from an idea by Margherita Bellodi, in collaboration with Ilaria Franza, and curated by Martina Corbetta: Visione Granito.